diff --git a/main/button_events.h b/main/button_events.h
index 8b835ff4..fbbe94f4 100644
--- a/main/button_events.h
+++ b/main/button_events.h
@@ -137,6 +137,7 @@ typedef enum {
     BTN_SETTINGS_DISPLAY_EXIT,
     BTN_SETTINGS_DISPLAY_BRIGHTNESS,
     BTN_SETTINGS_DISPLAY_ORIENTATION,
+    BTN_SETTINGS_DISPLAY_CAMERA_ROTATE,
     BTN_SETTINGS_DISPLAY_THEME,
     BTN_SETTINGS_XPUB_EXPORT,
     BTN_SETTINGS_QR_PINSERVER,
diff --git a/main/camera.c b/main/camera.c
index 82c7f43e..5bae933b 100644
--- a/main/camera.c
+++ b/main/camera.c
@@ -9,6 +9,7 @@
 #include "jade_tasks.h"
 #include "power.h"
 #include "sensitive.h"
+#include "storage.h"
 #include "ui.h"
 #include "utils/event.h"
 #include "utils/malloc_ext.h"
@@ -376,8 +377,12 @@ static void jade_camera_task(void* data)
 
     typedef void (*copy_camera_image_fn_t)(
         uint8_t[DISPLAY_IMAGE_HEIGHT][DISPLAY_IMAGE_WIDTH], const uint8_t[CAMERA_IMAGE_HEIGHT][CAMERA_IMAGE_WIDTH]);
+    // The user may have persisted an extra 180-degree rotation to correct for camera
+    // modules which can be physically mounted either way up (eg. on some DIY units).
+    // This composes with any flipped display orientation, hence the inequality.
+    const bool camera_rotated = storage_get_gui_flags() & GUI_FLAGS_CAMERA_ROTATED;
     copy_camera_image_fn_t copy_camera_image
-        = gui_get_flipped_orientation() ? COPY_CAMERA_IMAGE_FLIPPED : COPY_CAMERA_IMAGE_STRAIGHT;
+        = (gui_get_flipped_orientation() != camera_rotated) ? COPY_CAMERA_IMAGE_FLIPPED : COPY_CAMERA_IMAGE_STRAIGHT;
 
     camera_task_config_t* const camera_config = (camera_task_config_t*)data;
     JADE_ASSERT(camera_config->fn_process);
diff --git a/main/process/dashboard.c b/main/process/dashboard.c
index 43fac712..2a4ec16a 100644
--- a/main/process/dashboard.c
+++ b/main/process/dashboard.c
@@ -1925,6 +1925,16 @@ static void handle_flip_orientation(void)
     }
 }
 
+#if defined(CONFIG_HAS_CAMERA) && !defined(CONFIG_BOARD_TYPE_JADE_ANY)
+static void handle_camera_rotate(void)
+{
+    // Toggle the extra 180-degree camera image rotation - takes effect
+    // next time the camera is used
+    const uint8_t gui_flags = storage_get_gui_flags();
+    storage_set_gui_flags(gui_flags ^ GUI_FLAGS_CAMERA_ROTATED);
+}
+#endif
+
 #ifdef CONFIG_HAS_CAMERA
 static void handle_pinserver_scan(void)
 {
@@ -2302,6 +2312,14 @@ static void handle_settings(const bool startup_menu)
             handle_flip_orientation();
             break;
 
+#if defined(CONFIG_HAS_CAMERA) && !defined(CONFIG_BOARD_TYPE_JADE_ANY)
+        case BTN_SETTINGS_DISPLAY_CAMERA_ROTATE:
+            handle_camera_rotate();
+            // remake parent screen to update the menu item label
+            act = make_display_settings_activity();
+            break;
+#endif
+
         case BTN_SETTINGS_DISPLAY_THEME:
             handle_display_theme();
             // remake parent screen to update colours
diff --git a/main/storage.h b/main/storage.h
index 538eb7c9..9343e805 100644
--- a/main/storage.h
+++ b/main/storage.h
@@ -13,6 +13,7 @@
 #define BLE_ENABLED 0x1
 
 #define GUI_FLAGS_THEMES_MASK 0x7
+#define GUI_FLAGS_CAMERA_ROTATED 0x20
 #define GUI_FLAGS_FLIP_ORIENTATION 0x40
 #define GUI_FLAGS_USE_WHEEL_CLICK 0x80
 
diff --git a/main/ui/dashboard.c b/main/ui/dashboard.c
index 2001468c..277f177b 100644
--- a/main/ui/dashboard.c
+++ b/main/ui/dashboard.c
@@ -2,6 +2,7 @@
 #include "../button_events.h"
 #include "../display.h"
 #include "../jade_assert.h"
+#include "../storage.h"
 #include "../ui.h"
 #include "process.h"
 #include "utils/malloc_ext.h"
@@ -392,6 +393,13 @@ gui_activity_t* make_display_settings_activity(void)
     btn_data_t hdrbtns[] = { { .txt = "=", .font = JADE_SYMBOLS_16x16_FONT, .ev_id = BTN_SETTINGS_DISPLAY_EXIT },
         { .txt = NULL, .font = GUI_DEFAULT_FONT, .ev_id = GUI_BUTTON_EVENT_NONE } };
 
+#if defined(CONFIG_HAS_CAMERA) && !defined(CONFIG_BOARD_TYPE_JADE_ANY)
+    // The label doubles as the state indicator - shows 'Camera Rotated' while
+    // the extra 180-degree camera rotation is active
+    const char* const camera_btn_label
+        = (storage_get_gui_flags() & GUI_FLAGS_CAMERA_ROTATED) ? "Camera Rotated" : "Rotate Camera";
+#endif
+
     // NOTE: Only boards listed here have brightness controls
     // NOTE: Jade v1.1's do not support Flip Orientation because of issues with screen offsets
 #if defined(CONFIG_BOARD_TYPE_JADE_V2_ANY) || defined(CONFIG_BOARD_TYPE_WS_TOUCH_LCD2)                                 \
@@ -399,6 +407,9 @@ gui_activity_t* make_display_settings_activity(void)
     btn_data_t menubtns[]
         = { { .txt = "Display Brightness", .font = GUI_DEFAULT_FONT, .ev_id = BTN_SETTINGS_DISPLAY_BRIGHTNESS },
               { .txt = "Flip Orientation", .font = GUI_DEFAULT_FONT, .ev_id = BTN_SETTINGS_DISPLAY_ORIENTATION },
+#if defined(CONFIG_HAS_CAMERA) && !defined(CONFIG_BOARD_TYPE_JADE_ANY)
+              { .txt = camera_btn_label, .font = GUI_DEFAULT_FONT, .ev_id = BTN_SETTINGS_DISPLAY_CAMERA_ROTATE },
+#endif
               { .txt = "Theme", .font = GUI_DEFAULT_FONT, .ev_id = BTN_SETTINGS_DISPLAY_THEME } };
 #elif defined(CONFIG_BOARD_TYPE_JADE_V1_1)
     btn_data_t menubtns[]
@@ -409,6 +420,9 @@ gui_activity_t* make_display_settings_activity(void)
 #else // DIY units
     btn_data_t menubtns[]
         = { { .txt = "Flip Orientation", .font = GUI_DEFAULT_FONT, .ev_id = BTN_SETTINGS_DISPLAY_ORIENTATION },
+#if defined(CONFIG_HAS_CAMERA)
+              { .txt = camera_btn_label, .font = GUI_DEFAULT_FONT, .ev_id = BTN_SETTINGS_DISPLAY_CAMERA_ROTATE },
+#endif
               { .txt = "Theme", .font = GUI_DEFAULT_FONT, .ev_id = BTN_SETTINGS_DISPLAY_THEME } };
 #endif