Quite commonly an ecommerce store wants to use only square images.
The theme settings/theme should have the option to crop all product images to square format.
Code for productCard snippet
{% if product.featuredImage %}
<figure>
<img class="{{ settings.col_card_img_height }}" src="{{ product.featuredImage | product_img_url:400,400, 'cropped' }}" alt="{{ product.featuredImage.alt }}" />
</figure>
{% endif %}
Quite commonly an ecommerce store wants to use only square images.
The theme settings/theme should have the option to crop all product images to square format.
Code for productCard snippet