Signal
| Metric |
Previous week |
Current week |
Change |
| Impressions |
412 |
546 |
+33% |
| Clicks |
2 |
1 |
−50% |
| CTR |
0.49% |
0.18% |
−62% |
| Position |
11.3 |
11.3 |
flat |
This query now exceeds the ≥500-impression threshold with a CTR well below 0.5%, and also shows a ≥40% WoW CTR drop — both thresholds triggered simultaneously.
Hypothesis
Impressions are growing (+33%) but clicks are not following, suggesting the result snippet for "camelot key" isn't compelling enough relative to competitors. Position is stuck at ~11 (page 2), so most users never reach the result; the few who do see it aren't clicking.
Suggested action
- This is the highest-volume non-branded query on the site — prioritise getting
/tools/camelot or /guides/camelot-wheel-guide ranked in the top 5 for this term.
- A/B test the
<title> tag to include "Camelot Key" explicitly (e.g. "Camelot Key Finder & Wheel Calculator").
- Add FAQ structured data answering "what is a camelot key?" to improve snippet richness and pull position above 10.
Signal
This query now exceeds the ≥500-impression threshold with a CTR well below 0.5%, and also shows a ≥40% WoW CTR drop — both thresholds triggered simultaneously.
Hypothesis
Impressions are growing (+33%) but clicks are not following, suggesting the result snippet for "camelot key" isn't compelling enough relative to competitors. Position is stuck at ~11 (page 2), so most users never reach the result; the few who do see it aren't clicking.
Suggested action
/tools/camelotor/guides/camelot-wheel-guideranked in the top 5 for this term.<title>tag to include "Camelot Key" explicitly (e.g. "Camelot Key Finder & Wheel Calculator").