diff --git a/plugins/stewards/README.md b/plugins/stewards/README.md
index 868ea2c..7a54d34 100644
--- a/plugins/stewards/README.md
+++ b/plugins/stewards/README.md
@@ -293,6 +293,9 @@ bb. [DESIGN.md](DESIGN.md) is the design; this is how it is built and run.
   each entry `decide: project | user`): the project steward approves a
   `project` entry (recorded in the store, bound to the pull request's head
   sha, never a GitHub comment or review) and forwards a `user` one to you.
+  An unsigned comment or review whose first line carries a `bb-review` or
+  `bb-approval` marker is a thread's, never the owner's approval, whether or
+  not it is signed (BB-110).
   A missing or unknown mark, a change to the list, `bigDecisions`, `prGate`
   or the approval code is always yours.
 - **Lessons** are a project steward's general judgements, made permanent in
diff --git a/plugins/stewards/reconcile.test.ts b/plugins/stewards/reconcile.test.ts
index 94e74f8..d17e951 100644
--- a/plugins/stewards/reconcile.test.ts
+++ b/plugins/stewards/reconcile.test.ts
@@ -562,6 +562,27 @@ describe("the pull request gate (build-tickets)", () => {
     const signed = pull({ comments: [marker(head, "approved", "owner-reviewed"), comment({ author: "jane", body: "LGTM", signedBy: "thr_w" })] }, green);
     expect(ownerApproval(signed).approved).toBe(false);
   });
+
+  it("never reads an unsigned bb-review marker comment as the owner's approval (BB-110)", () => {
+    // The reviewer posts as the connected user; when it leaves its signature
+    // off, the marker still makes the comment a thread's, not the owner's.
+    const unsignedMarker = (body: string) => comment({ id: "rev", author: "jane", body, signedBy: null, createdAt: "2026-10-14T17:00:00Z" });
+    const marked = pull({ comments: [marker(head, "approved", "owner-reviewed"), unsignedMarker("<!-- bb-review round=2 sha=bbbbbbb2 verdict=approved lane=owner-reviewed -->\n\nLGTM, approved.")] }, green);
+    expect(ownerApproval(marked).approved).toBe(false);
+    // The same approving body without the marker is the owner's approval.
+    const unmarked = pull({ comments: [marker(head, "approved", "owner-reviewed"), unsignedMarker("LGTM, approved.")] }, green);
+    expect(ownerApproval(unmarked)).toMatchObject({ approved: true, at: "2026-10-14T17:00:00Z" });
+  });
+
+  it("never reads an unsigned bb-approval marker comment as the owner's approval (BB-110)", () => {
+    const typed = comment({ id: "typed", author: "jane", body: approvalMarkerLine({ sha: head, entry: null, verdict: "approved" }), signedBy: null, createdAt: "2026-10-14T17:00:00Z" });
+    expect(ownerApproval(pull({ comments: [marker(head, "approved", "owner-reviewed"), typed] }, green)).approved).toBe(false);
+    // It is still read by the project-approval path when the plugin recorded its id.
+    const ap = approval(head, "A cross-repo contract", "approved", "IC_recorded");
+    const recorded = pull({ comments: [marker(head, "approved", "owner-reviewed"), { ...ap, author: "jane", signedBy: null }] }, green);
+    expect(ownerApproval(recorded).approved).toBe(false);
+    expect(prGate(recorded, { decision: "project", projectApprovals: [record(ap.id)] })).toMatchObject({ projectApproved: true, gateMet: true });
+  });
 });
 
 describe("a blockedOn naming the user", () => {
@@ -593,6 +614,15 @@ describe("a correction from a comment", () => {
     expect(commentDiffersFromRecommendation(comment({ author: "jane", body: "No, do it the other way.", signedBy: "thr_w" }), "jane", "Do it the recommended way.")).toBe(false);
   });
 
+  it("never counts a thread's marker comment as the owner's correction, signed or not (BB-110)", () => {
+    const marked = comment({ author: "jane", body: "<!-- bb-review round=1 sha=abc verdict=approved lane=owner-reviewed -->\n\nNo, do it the other way.", signedBy: null });
+    expect(commentDiffersFromRecommendation(marked, "jane", "Do it the recommended way.")).toBe(false);
+    const approvalMarked = comment({ author: "jane", body: `${approvalMarkerLine({ sha: "abc", entry: null, verdict: "approved" })}\n\nNo, do it the other way.`, signedBy: null });
+    expect(commentDiffersFromRecommendation(approvalMarked, "jane", "Do it the recommended way.")).toBe(false);
+    // The same words without the marker still correct.
+    expect(commentDiffersFromRecommendation(comment({ author: "jane", body: "No, do it the other way.", signedBy: null }), "jane", "Do it the recommended way.")).toBe(true);
+  });
+
   it("treats an empty side as no difference", () => {
     expect(answerDiffers("", "Do it.")).toBe(false);
     expect(answerDiffers("Do it.", "")).toBe(false);
diff --git a/plugins/stewards/reconcile.ts b/plugins/stewards/reconcile.ts
index 319d719..9aaf926 100644
--- a/plugins/stewards/reconcile.ts
+++ b/plugins/stewards/reconcile.ts
@@ -162,6 +162,8 @@ export function answerDiffers(answer: string, recommendation: string): boolean {
 export function commentDiffersFromRecommendation(c: SnapshotComment, viewer: string | null, recommendation: string | null): boolean {
   if (viewer === null || recommendation === null || c.signedBy !== null) return false;
   if (c.author.toLowerCase() !== viewer.toLowerCase()) return false;
+  // A marker comment is a thread's, signed or not: never the owner's words (BB-110).
+  if (isMarkerComment(c.body)) return false;
   return answerDiffers(c.body, recommendation);
 }
 
@@ -399,10 +401,23 @@ export function diffObserved(before: Observed, after: Observed, ctx: ObservedDif
 
 // ---- the merge gate -------------------------------------------------------------------
 
+/**
+ * Whether a comment body opens with a thread's machine-readable marker on its
+ * first line: a reviewer's `bb-review` round or the project steward's
+ * `bb-approval` decision. A marker comment is a thread's by construction, so
+ * it is never the owner's own words, signed or not (BB-110).
+ */
+export function isMarkerComment(body: string): boolean {
+  return reviewMarker(body) !== null || projectApprovalMarker(body) !== null;
+}
+
 /**
  * Whether the owner has approved a pull request: an unsigned approving comment
  * by the connected user, or an APPROVED review from them. A signed comment is
- * a thread's (the reviewer's marker, a worker's), never the owner's.
+ * a thread's (the reviewer's marker, a worker's), never the owner's. So is an
+ * unsigned comment that carries a `bb-review` or `bb-approval` marker: the
+ * reviewer posts as the connected user, and its marker is a thread's whatever
+ * the signature line says (BB-110).
  */
 export function ownerApproval(entity: EntitySnapshot): { approved: boolean; at: string | null } {
   const viewer = entity.viewer === null ? null : entity.viewer.toLowerCase();
@@ -410,6 +425,7 @@ export function ownerApproval(entity: EntitySnapshot): { approved: boolean; at:
   let at: string | null = null;
   for (const c of entity.comments) {
     if (c.signedBy !== null || c.author.toLowerCase() !== viewer) continue;
+    if (isMarkerComment(c.body)) continue;
     if (classifyApproval(c.body) !== "approve") continue;
     if (at === null || c.createdAt > at) at = c.createdAt;
   }
diff --git a/plugins/stewards/server.test.ts b/plugins/stewards/server.test.ts
index 17ed780..ad279b7 100644
--- a/plugins/stewards/server.test.ts
+++ b/plugins/stewards/server.test.ts
@@ -3993,6 +3993,21 @@ describe("needs you items", () => {
     expect((await board()).needs.find((n) => n.kind === "merge")).toMatchObject({ url: "https://github.com/acme/web/pull/7", entityUrl: "https://linear.app/acme/issue/ENG-12" });
   });
 
+  it("files approve-pr and the user's approval escalation for an unsigned reviewer marker (BB-110)", async () => {
+    // The reviewer posts as the connected user. When it leaves the signature
+    // off, its marker comment still carries the marker, so it is a thread's,
+    // not the owner's approval: the plugin must still file the page item and
+    // the approval escalation routed to the user.
+    const unsigned = comment({ id: "m-unsigned", author: "jane", body: `<!-- bb-review round=1 sha=${head} verdict=approved lane=owner-reviewed -->\n\nLGTM, approved.`, signedBy: null, createdAt: "2026-10-14T16:00:00Z" });
+    const t = await withPull([unsigned]);
+    const b = t.binding();
+    const need = t.hooks.store.openNeeds(b.id).find((n) => n.kind === "approve-pr")!;
+    expect(need).toMatchObject({ what: "Approve acme/web#7 on GitHub", filedBy: "plugin" });
+    const esc = t.hooks.store.openEscalations(b.id).find((x) => x.kind === "approval" && x.resolutionKind === "approve-decline")!;
+    expect(esc).toMatchObject({ route: "me" });
+    expect(t.hooks.store.openNeeds(b.id).some((n) => n.kind === "merge")).toBe(false);
+  });
+
   it("refuses an approve-pr the gate cannot hold, names the missing step and files nothing (BB-21)", async () => {
     const t = await withPull([]);
     const b = t.binding();