diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index 4bdf489..fa4d752 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -1,3 +1,3 @@
 {
-  ".": "2.27.0"
+  ".": "2.28.0"
 }
\ No newline at end of file
diff --git a/CHANGELOG.md b/CHANGELOG.md
index c6682c6..45591e2 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,12 @@
 # Changelog
 
+## [2.28.0](https://github.com/context-dot-dev/context-ruby-sdk/compare/v2.27.0...v2.28.0) (2026-10-18)
+
+
+### Features
+
+* **people:** allow enrichment on free plans ([#1961](https://github.com/context-dot-dev/context-ruby-sdk/issues/1961)) ([ac9db04](https://github.com/context-dot-dev/context-ruby-sdk/commit/ac9db042769f3d61adc1a7525f8a0ad138b23243))
+
 ## [2.27.0](https://github.com/context-dot-dev/context-ruby-sdk/compare/v2.26.0...v2.27.0) (2026-10-17)
 
 
diff --git a/README.md b/README.md
index 1df34c9..b72fe45 100644
--- a/README.md
+++ b/README.md
@@ -15,7 +15,7 @@ To use this gem, install via Bundler by adding the following to your application
 <!-- x-release-please-start-version -->
 
 ```ruby
-gem "context.dev", "~> 2.27.0"
+gem "context.dev", "~> 2.28.0"
 ```
 
 <!-- x-release-please-end -->
diff --git a/lib/context_dev/version.rb b/lib/context_dev/version.rb
index 75b5612..fd771d7 100644
--- a/lib/context_dev/version.rb
+++ b/lib/context_dev/version.rb
@@ -1,5 +1,5 @@
 # frozen_string_literal: true
 
 module ContextDev
-  VERSION = "2.27.0"
+  VERSION = "2.28.0"
 end