diff --git a/.env.example b/.env.example
index a5426ac..66e7277 100644
--- a/.env.example
+++ b/.env.example
@@ -29,3 +29,8 @@ GIT_STATS_TOKEN=
 
 # Data directory holding raw/ and stats.db. Defaults to ./data.
 #GIT_STATS_DIR=data
+
+# API host. Defaults to https://api.github.com. GitHub Enterprise Server puts
+# the REST API under https://HOST/api/v3 — point this there to track a
+# repository hosted on it. Every endpoint this tool uses exists there too.
+#GIT_STATS_API_BASE=
diff --git a/.gitignore b/.gitignore
index 9a6cdf8..f0ce302 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,23 +1,32 @@
 # Holds the API token and the repository to track — never commit.
 .env
 
-# Derived from data/raw/ — always reproducible with `git-stats rebuild`.
-data/stats.db
-data/stats.db-wal
-data/stats.db-shm
-
-# data/raw/ is deliberately NOT ignored. GitHub deletes traffic data after 14
-# days, so those files are the only copy that will ever exist — committing them
-# is the backup. They compress ~95% (consecutive releases.json are near
-# identical), which projects to roughly 15 MB per year of daily collection.
+# This repository's own collection output. Views, clones, referrers and paths
+# are owner-only analytics of whatever repository is being tracked, and this
+# repository is public — committing an archive here would publish them.
+#
+# The leading slash is deliberate: an unanchored `data/` would also match
+# docs/demo/data/, which holds the synthetic dataset the README gifs are
+# recorded from and IS committed.
 #
-# WARNING before committing an archive to a PUBLIC repository: views, clones,
-# referrers and paths are owner-only analytics, and committing them publishes
-# them. Add `data/` here if you would rather keep them private.
+# Committing data/raw/ is still the right default for a PRIVATE tracking repo:
+# GitHub deletes traffic data after 14 days, so the archive becomes the only
+# copy that will ever exist, and version control is the backup.
+/data/
 
 # Generated dashboards.
 *.html
 
+# docs/ ships the two recordings the README embeds and nothing else. The
+# fixtures they are made from, the VHS tape, the capture scripts and the build
+# scratch all stay local — they are how the gifs get made, not what the project
+# is. Ignoring the directory and re-including the gifs is deliberate: git does
+# not descend into an ignored directory, so a negation can only rescue paths
+# whose parents are still visible, which is why this ignores docs/* rather
+# than docs/.
+/docs/*
+!/docs/*.gif
+
 # Build artifacts. Leading slash on /git-stats is deliberate: an unanchored
 # `git-stats` would also match the cmd/git-stats/ DIRECTORY, silently hiding
 # every source file added there.
diff --git a/README.md b/README.md
index 1950cbe..a946493 100644
--- a/README.md
+++ b/README.md
@@ -16,6 +16,22 @@ So this tool snapshots those endpoints, archives every raw response, and derives
 trends from the archive. Everything stays on your machine — there is no service,
 no account and no telemetry.
 
+## What it looks like
+
+One command takes a snapshot, the other says where things stand:
+
+![git-stats collect, then git-stats report](docs/demo.gif)
+
+`report -html` writes the same numbers as a self-contained dashboard — one file,
+no external requests, opens straight from disk:
+
+![the HTML dashboard, scrolled top to bottom](docs/dashboard.gif)
+
+Both recordings run against a synthetic dataset: `acme/widget` is not a real
+repository, and none of those figures are anybody's real traffic. Views, clones,
+referrers and paths are owner-only analytics, so a README is the wrong place for
+a real one.
+
 ## Install
 
 ```sh
@@ -63,6 +79,7 @@ variables always win** — `.env` supplies defaults only, so a one-off
 | `GIT_STATS_TOKEN` | API token. Falls back to `GH_TOKEN`, then `GITHUB_TOKEN`. |
 | `GIT_STATS_ASSET_PREFIX` | Release asset filename prefix. Defaults to the repository name. |
 | `GIT_STATS_DIR` | Data directory holding `raw/` and `stats.db`. Defaults to `./data`. |
+| `GIT_STATS_API_BASE` | API host. Defaults to `https://api.github.com`; set it to `https://HOST/api/v3` for GitHub Enterprise Server. |
 
 There is deliberately no default repository: an unset `GIT_STATS_REPO` is an error
 rather than a silent fallback, so a misconfigured run cannot quietly archive
@@ -154,15 +171,17 @@ Both `collect` and `rebuild` write to the database through the same ingest path,
 rebuild reproduces exactly what collection produced. The database is safe to delete;
 the archive is not. A file is simply absent when that endpoint was unavailable.
 
-**`data/raw/` is not gitignored, on purpose; `data/stats.db` is.** GitHub deletes
-traffic data after 14 days, so those files become the only copy that will ever exist —
-version control is the backup. The archive compresses about 95% (consecutive
-`releases.json` are nearly identical), which works out to roughly 15 MB per year of
-daily collection.
-
-> **Before pushing an archive to a public repository:** views, clones, referrers and
-> paths are owner-only analytics, and committing them publishes them. Add `data/` to
-> `.gitignore` if you would rather keep them private.
+**Committing `data/raw/` is worth considering.** GitHub deletes traffic data after 14
+days, so those files become the only copy that will ever exist — version control is the
+backup. The archive compresses about 95% (consecutive `releases.json` are nearly
+identical), which works out to roughly 15 MB per year of daily collection. `stats.db` is
+derived and never needs committing.
+
+> **Only in a private repository, though:** views, clones, referrers and paths are
+> owner-only analytics of whatever you are tracking, and committing them publishes them.
+> This repository ignores its own `/data/` for exactly that reason — it is public, so
+> the numbers in the gifs above come from a synthetic dataset rather than a real
+> archive.
 
 ## Querying it directly
 
diff --git a/cmd/git-stats/main.go b/cmd/git-stats/main.go
index cadaad7..d1e2464 100644
--- a/cmd/git-stats/main.go
+++ b/cmd/git-stats/main.go
@@ -38,6 +38,11 @@ const (
 	envAssetPrefix = "GIT_STATS_ASSET_PREFIX"
 	// envDir overrides the default data directory.
 	envDir = "GIT_STATS_DIR"
+	// envAPIBase overrides the API host. It exists for GitHub Enterprise
+	// Server, whose REST API lives under https://HOST/api/v3, and for
+	// pointing a run at a local fixture server, which is how the recordings
+	// in the README are made.
+	envAPIBase = "GIT_STATS_API_BASE"
 )
 
 func main() {
@@ -72,6 +77,8 @@ environment:
                           breakdown of <prefix>-<version>-<os>-<arch>.<ext>.
                           Defaults to the repository name.
   GIT_STATS_DIR           default data directory (otherwise ./data)
+  GIT_STATS_API_BASE      API host (otherwise https://api.github.com). Point it at
+                          https://HOST/api/v3 for GitHub Enterprise Server.
 
 All of these may instead be set in a .env file, read from the working directory or
 from the directory holding the binary. Exported variables take precedence over it.
@@ -175,9 +182,13 @@ func runCollect(ctx context.Context, args []string, forceStars bool, env dotenv.
 		Token:   token,
 		DataDir: *data,
 		Assets:  assetNamer(repo),
+		APIBase: strings.TrimRight(strings.TrimSpace(os.Getenv(envAPIBase)), "/"),
 		Stars:   *stars || forceStars,
 		Log:     os.Stdout,
 	}
+	if cfg.APIBase != "" {
+		fmt.Printf("api: %s\n", cfg.APIBase)
+	}
 
 	// Name the credential's origin: a 403 on the traffic endpoints is almost
 	// always a broadly-scoped fallback token being used instead of the
diff --git a/docs/dashboard.gif b/docs/dashboard.gif
new file mode 100644
index 0000000..b87745b
Binary files /dev/null and b/docs/dashboard.gif differ
diff --git a/docs/demo.gif b/docs/demo.gif
new file mode 100644
index 0000000..2aa367a
Binary files /dev/null and b/docs/demo.gif differ