[xkcd] Airport Meeting

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Although it was a setback for physics, I'm glad the particle naming rights issue led to the cancelation of Pizza Hut's Superconducting Super Collider in the early 90s, so the Double Stuffed Extra Cheese Topping Quark ended up just being named 'top quark.'

🔗 xkcd.com/3269 · #3269

Why it resonates: In an era where tech companies brand everything from quarks to AI models, Randall reminds us that corporate naming rights in science could have given us "Double Stuffed Extra Cheese Topping Quark" — a fate not unlike the product-placement fever we see in today's LLM landscape.

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• expires on Jul 17, 2026, 10:22 AM UTC

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