diff --git a/netlify.toml b/netlify.toml
index c6758b45f7..0ef03d24b7 100644
--- a/netlify.toml
+++ b/netlify.toml
@@ -40,3 +40,7 @@ package = "@netlify/plugin-sitemap"
   to = "https://github.com/knative/docs/blob/main/contribute-to-docs/README.md"
   status = 301
 
+[[redirects]]
+  from = "/docs/images/*"
+  to = "/images/:splat"
+  status = 301