diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index 8c8fef9d..16f6c291 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -40,3 +40,20 @@ jobs:
         uses: pypa/gh-action-pypi-publish@dc37677b2e1c63e2034f94d8a5b11f265b73ba33 # v1.14.2
         with:
           attestations: true
+
+  github-release:
+    needs: [deploy]
+    if: github.event_name == 'push' && startsWith(github.ref, 'refs/tags/') && github.repository == 'pytest-dev/pluggy'
+    runs-on: ubuntu-latest
+    permissions:
+      contents: write
+    steps:
+      - name: Publish GitHub release
+        env:
+          GH_TOKEN: ${{ github.token }}
+        run: |
+          if gh release view "$GITHUB_REF_NAME" --repo "$GITHUB_REPOSITORY" >/dev/null 2>&1; then
+            echo "GitHub release $GITHUB_REF_NAME already exists"
+          else
+            gh release create "$GITHUB_REF_NAME" --repo "$GITHUB_REPOSITORY" --verify-tag --title "$GITHUB_REF_NAME" --notes ""
+          fi
diff --git a/changelog/437.feature.rst b/changelog/437.feature.rst
new file mode 100644
index 00000000..51fd3550
--- /dev/null
+++ b/changelog/437.feature.rst
@@ -0,0 +1 @@
+Published pluggy versions now receive a GitHub Release after successful PyPI deployment, allowing GitHub Release subscribers to receive notifications about new versions.