diff --git a/installer/msix/STORE-LISTING.md b/installer/msix/STORE-LISTING.md
index 3b7c7c2..dc6d521 100644
--- a/installer/msix/STORE-LISTING.md
+++ b/installer/msix/STORE-LISTING.md
@@ -126,18 +126,23 @@ What it submits is packages only. Listing text, screenshots, and **What's new**
 carry over from the last published submission untouched, so this page stays the
 record of them and a change here means a change made by hand in Partner Center.
 
-## Once the listing is live
+## The listing is live
 
-The Store ID gives the public addresses. Both 404 until certification
-completes and the listing is published, so nothing links to them yet:
+0.9.5 completed certification and is published. The Store ID gives the public
+addresses:
 
 - `https://apps.microsoft.com/detail/9NN5N0L2TMTF`
 - `ms-windows-store://pdp/?ProductId=9NN5N0L2TMTF` (opens the Store app)
 
-Then, and not before, the Store becomes a second route on
-`whiteboard.sqlbi.com`. It stays second: Store availability is uneven on
-managed corporate machines, which is why the MSI is the primary channel
-(decision 10).
+`whiteboard.sqlbi.com` links to the first of those from the alternates under the
+download button. It stays an alternate rather than the headline: Store
+availability is uneven on managed corporate machines, which is why the MSI is
+the primary channel (decision 10). The `ms-windows-store:` form is recorded
+here but not linked from the site, because it fails silently in a browser that
+has no Store app to hand it to.
+
+Store installs update through the Store and never make the daily version check,
+which is what the site and `privacy.html` already say about them.
 
 ## The listing page, field by field (0.9.2)
 
diff --git a/site/index.html b/site/index.html
index 7c656ca..f35ef65 100644
--- a/site/index.html
+++ b/site/index.html
@@ -55,6 +55,8 @@ <h1>The whiteboard for <span class="accent">teaching</span></h1>
         </div>
         <p class="meta" id="meta"></p>
         <p class="alternates">
+          <a href="https://apps.microsoft.com/detail/9NN5N0L2TMTF">Microsoft Store, updates automatically</a>
+          <span class="sep">&middot;</span>
           <a id="user-installer" href="https://github.com/sql-bi/SQLBI-Whiteboard/releases">Per-user installer, no elevation</a>
           <span class="sep">&middot;</span>
           <a id="portable" href="https://github.com/sql-bi/SQLBI-Whiteboard/releases">Portable ZIP, no install</a>