diff --git a/CHANGELOG.md b/CHANGELOG.md
index bf5887ec..a1b19657 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -5,6 +5,23 @@ All notable changes to SciTeX will be documented in this file.
 The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/),
 and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
 
+## [Unreleased]
+
+### Changed
+- **scitex.media re-export points at `scitex_etc.media`** — ADR-0001
+  executed. `scitex.media` is media-reference detection/display for
+  chat-pane / terminal / markdown targets (`render.classify` /
+  `render.detect` / `render.show`, plus a CLI and an MCP server); it ships
+  in `scitex-etc >=0.3.0` alongside `count_grids` / `yield_grids` /
+  `search`.
+  - `scitex-etc>=0.3.0` is required at all three pin sites (top-level core
+    deps, the `[etc]` extra, the `[all,dev]` aggregate).
+  - Replaces an earlier draft that had attempted a different routing —
+    semantically wrong: media is chat/terminal/markdown handling, not
+    figure rendering.
+  - `_DEFAULT_BRANDED` and the lazy-module loader both now point `media`
+    at `scitex_etc.media`.
+
 ## [2.30.0] - 2026-05-31
 
 ### Changed
diff --git a/docs/adr/0001-relocate-media-to-scitex-etc.md b/docs/adr/0001-relocate-media-to-scitex-etc.md
index e085a166..7462be74 100644
--- a/docs/adr/0001-relocate-media-to-scitex-etc.md
+++ b/docs/adr/0001-relocate-media-to-scitex-etc.md
@@ -1,8 +1,17 @@
-# 0001 — Relocate `scitex.media` out of the umbrella (future work)
+# 0001 — Relocate `scitex.media` out of the umbrella
 
 ## Status
 
-Proposed (deferred) — 2026-05-30.
+**Executed — 2026-06-07.** `scitex.media` now re-exports
+`scitex_etc.media` (shipped in scitex-etc >=0.3.0). The in-tree
+`src/scitex/media/` directory was deleted in an earlier umbrella-thinning
+pass; the umbrella holds only the lazy alias. Confirmed semantic fit:
+`scitex.media` is chat-pane / terminal / markdown media-reference
+detection & display (`render.classify`, `render.detect`, `render.show`,
+plus a CLI and an MCP server), which is the cross-cutting kind of helper
+`scitex-etc` is for.
+
+Original status: Proposed (deferred) — 2026-05-30.
 
 ## Context
 
diff --git a/pyproject.toml b/pyproject.toml
index fd9a2ef1..459984d7 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -82,7 +82,9 @@ dependencies = [
     "scitex-path==0.1.7",
     "scitex-repro==0.1.6",
     "scitex-compat==0.1.8",
-    "scitex-etc==0.2.0",  # media shipped here; scitex.media re-exports scitex_etc.media
+    # scitex-etc owns count_grids/yield_grids/search and the media submodule
+    # (ADR-0001 executed): scitex.media re-exports scitex_etc.media.
+    "scitex-etc>=0.3.0",
     "scitex-genai==0.1.0",
     "scitex-gists==0.1.7",
     "scitex-audit==0.1.7",
@@ -98,7 +100,6 @@ dependencies = [
     "scitex-os==0.1.7",
     "scitex-security==0.1.4",
     "scitex-tex==0.1.7",
-    "figrecipe==0.28.20",
     "scitex-ui==0.5.1",
 ]
 
@@ -353,11 +354,10 @@ gen = [
     # "torch",
 ]
 
-# Etc Module - Miscellaneous utilities
+# Etc Module - Miscellaneous utilities (count_grids, yield_grids, search, media)
 # Use: pip install scitex[etc]
 etc = [
-    "readchar",
-    "scitex-etc==0.2.0",
+    "scitex-etc>=0.3.0",
 ]
 
 # Events Module - Event system
@@ -439,8 +439,9 @@ logging = [
     "scitex-logging==0.1.7",
 ]
 
-# Media Module - Media display utilities (always available: scitex-etc is a
-# core dep). scitex.media re-exports scitex_etc.media (shipped in >=0.2.0).
+# Media Module - Media display utilities. scitex.media re-exports
+# scitex_etc.media (shipped in scitex-etc >=0.3.0) — ADR-0001 executed.
+# scitex-etc is already a core dep so this extra is a no-op shortcut.
 media = []
 
 # ML Module - Machine learning
@@ -533,7 +534,7 @@ plt = [
     "pyyaml",
     "joblib",
     "ruamel.yaml",
-    "figrecipe==0.28.20",
+    "figrecipe>=0.16.0",
 ]
 
 # Project Module - Project management (OPTIONAL peer: scitex-hub.project)
@@ -834,7 +835,7 @@ dev = [
     "crossref-local",
     "csv2latex",
     "feedparser",
-    "figrecipe==0.28.20",
+    "figrecipe>=0.16.0",
     "flask>=2.0.0",
     "geom_median",
     "GitPython",
@@ -925,7 +926,7 @@ dev = [
     "scitex-container==0.2.1",
     "scitex-dataset==0.3.10",
     "scitex-dev==0.17.4",
-    "scitex-etc==0.2.0",
+    "scitex-etc>=0.3.0",
     "scitex-genai==0.1.0",
     "scitex-io==0.2.20",
     "scitex-notification==0.2.8",
diff --git a/src/scitex/__init__.py b/src/scitex/__init__.py
index 8e5afa0f..2293e4f8 100755
--- a/src/scitex/__init__.py
+++ b/src/scitex/__init__.py
@@ -162,7 +162,7 @@
 events = _LazyModule("events", external="scitex_events")  # Event system
 media = _LazyModule(
     "media", external="scitex_etc.media"
-)  # in-tree dir removed; shipped in scitex-etc (>=0.2.0)
+)  # in-tree dir removed; shipped in scitex-etc (>=0.3.0) — ADR-0001 executed.
 # `project` is an OPTIONAL peer proxying scitex_hub.project (scitex-hub is NOT a
 # hard dep). A missing scitex-hub raises a friendly install hint on first access.
 project = _LazyModule("project", external="scitex_hub.project")
diff --git a/src/scitex/re_export.py b/src/scitex/re_export.py
index 6e313af8..a24f1cbf 100755
--- a/src/scitex/re_export.py
+++ b/src/scitex/re_export.py
@@ -245,7 +245,7 @@ def __repr__(self):
     "ml": "scitex_ml",
     "genai": "scitex_genai",
     "etc": "scitex_etc",
-    "media": "scitex_etc.media",  # in-tree dir removed; shipped in scitex-etc (>=0.2.0)
+    "media": "scitex_etc.media",  # in-tree dir removed; shipped in scitex-etc (>=0.3.0) — ADR-0001 executed.
     "gists": "scitex_gists",
     "audit": "scitex_audit",
     "compat": "scitex_compat",