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Bloom Brand

Official brand guidelines and assets for Bloom Engine.

Overview

This repo contains the complete branding package for Bloom Engine and Bloom Garden, including visual identity, color palette, typography, voice and tone, and usage guidelines.

Brand at a glance

Colors

Name Hex Usage
Bloom Green #4CAF50 Primary brand color — logo, buttons, links, accents
Bloom Dark #1B2A1E Text on light backgrounds, dark UI, code blocks
Bloom Light #F5F9F5 Light backgrounds, cards
Petal Gold #FFD54F Highlights, badges, "new" indicators
Petal Coral #FF8A65 Warnings, CTA hover states
Petal Lavender #B39DDB Code syntax accents, secondary highlights

Typography

  • Headings: Nunito (Bold 700 / ExtraBold 800)
  • Body: Nunito (Regular 400 / SemiBold 600)
  • Code: JetBrains Mono (Regular 400)

Logo

A stylized five-petal flower viewed from above, with a gold center dot. Works from 16×16 (favicon) to 512×512 (app icon).

Voice

Friendly senior developer genuinely excited about making games accessible. Short sentences, active voice, no jargon without context.

Tagline: "Native games from TypeScript"

Files

CSS Design Tokens

--bloom-green: #4CAF50;
--bloom-green-light: #66BB6A;
--bloom-green-dark: #388E3C;
--bloom-dark: #1B2A1E;
--bloom-light: #F5F9F5;
--bloom-white: #FFFFFF;

--petal-gold: #FFD54F;
--petal-coral: #FF8A65;
--petal-lavender: #B39DDB;

--font-heading: 'Nunito', 'Quicksand', system-ui, sans-serif;
--font-body: 'Nunito', system-ui, sans-serif;
--font-mono: 'JetBrains Mono', 'Fira Code', 'Cascadia Code', monospace;

Usage

These assets are licensed under CC BY 4.0. You may use, share, and adapt them with attribution.

See the full branding package for detailed do's and don'ts.

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About

Brand guidelines, colors, typography, and assets for Bloom Engine

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