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FATIMA-FARMAN/README.md

Fatima Farman

Senior Product Analyst — Fintech & Payments Analytics

I turn raw transaction and customer data into decisions — checkout funnel diagnostics, merchant risk scoring, and retention/churn modeling across $77M+ in tracked GMV. My work sits at the intersection of analytics engineering and product: building the pipelines and the recommendations that come out of them.

Stack

Layer Tools
Transformation dbt · SQL · BigQuery · DuckDB
Orchestration Airflow
Analysis & Stats Python · Statsmodels · Scipy
Visualization Looker Studio · Tableau · Amplitude

Selected Work

fintech-bnpl-analytics Diagnosed checkout funnel drop-off and built merchant risk scoring across $9.1M GMV — 128+ automated dbt tests across 30+ models to keep the pipeline production-grade, not just exploratory.

superapp-lifecycle-analytics Built retention cohorts and a churn prediction model across $68.2M GMV / 224K+ transactions — surfacing which lifecycle stage drives the largest customer loss.

analytics-domain-ownership End-to-end dbt + BigQuery domain with data contracts, CI/CD, and automated quality gates — built to show production analytics ownership, not just ad hoc queries.

people-analytics-dbt-bigquery Hiring funnel KPIs on BigQuery, staging → marts, Airflow-orchestrated.

fraud-detection-project Fraud detection pipeline using

Credentials

  • University of Pennsylvania (Wharton) — People, Customer, Operations & Accounting Analytics
  • Google Cloud Professional Data Engineer (in progress)

Open to Remote Opportunities

Product Analyst · Product Data Analyst · Data Analyst · Growth Analyst Interested in remote opportunities across FinTech, Payments, SaaS, and digital products.

LinkedIn · fatimafarman.fc@gmail.com

Pinned Loading

  1. fintech-bnpl-analytics fintech-bnpl-analytics Public

    BNPL checkout funnel analytics — purchase flow conversion, merchant performance, customer risk scoring, A/B testing framework. dbt + DuckDB + BigQuery + Airflow

    SQL 2

  2. analytics-domain-ownership analytics-domain-ownership Public

    Analytics domain portfolio: dbt + BigQuery + Airflow with data contracts, CI, lineage, cost-aware modeling, and automated quality gates

    Python 2

  3. superapp-lifecycle-analytics superapp-lifecycle-analytics Public

    Product analytics for FinTech SuperApp — activation funnel, D7/D30 retention cohorts, churn prediction, loyalty scoring. $68.2M GMV across 224K+ transactions with dbt and Airflow

    Python 1

  4. bnpl-checkout-analytics bnpl-checkout-analytics Public

    BNPL checkout funnel analytics: dbt + BigQuery models for conversion rates, credit approval, and GMV tracking

  5. credit-card-loyalty-analysis credit-card-loyalty-analysis Public archive

    Fintech analytics project exploring customer segmentation and repayment behavior using real credit card usage data. Includes SQL scripts, Python notebooks, visuals, and a clean white business-style…

    SQL 1

  6. people-analytics-dbt-bigquery people-analytics-dbt-bigquery Public archive

    People Analytics dbt domain on BigQuery with Airflow orchestration — hiring funnel KPIs, staging→marts, automated tests

    Python 1