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dimitrieh
marked this pull request as draft
September 10, 2026 13:57
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for now: up for consideration |
ZJvandeWeg
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Sep 15, 2026
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@ZJvandeWeg this PR was setup to showcase how to essentially make sure we route as many people to sales rather than self serve signup. This would hypothetically lead to more funnel to sales, and less signups for a trial. Something for which probably alignment is necessary as it will affect certain KPIs like monthly signups etc etc. |
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FYI: the failing build here isn't caused by this PR. Tracked in https://github.com/FlowFuse/engineering/issues/460. It's resolved now, re-running the checks. |
Removes the sign-up button from page bodies wherever a sales CTA already sat beside it. Where the sign-up button stood alone (the /node-red/ hero, the Cloud deployment card on /use-cases/it-ot-middleware/ and the Cloud hosting card on /pricing/) it becomes Book a Demo. The AI setup tabs' FlowFuse Expert step points at Sign In, since having an account is a prerequisite there, not a pitch. The header Free Trial, the mobile CTA bar and the blueprint Deploy buttons are untouched. Blog posts switch in BlogPostCta rather than in content: posts asking for sign-up, and posts with no CTA type, now get the demo CTA, and a sign-up post's own title/description is ignored because it pitches the sign-up. The blog RSS feed's end CTA mirrors this. Reverting is this one commit. Copy that promised a trial the page no longer offers is corrected next to each removed button. Rebuilt on main after the pages moved from Eleventy to Nuxt: the original 11ty edits are ported to their Nuxt pages, and remote-device-management and the pricing hosting card, both newer than the original change, get the same treatment.
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Description
Removes the self-serve sign-up CTA from page bodies, leaving the sales CTA that already sat beside it. The header "Free Trial", the mobile CTA bar and the blueprint "Deploy" buttons are untouched. Where the sign-up button stood alone it becomes Book a Demo: the
/node-red/hero, the Cloud deployment card on/use-cases/it-ot-middleware/and the FlowFuse Cloud hosting card on/pricing/. The AI setup tabs point at Sign In, since that step is a prerequisite, not a pitch.Blog posts switch in
BlogPostCtarather than in content: most posts render the sign-up CTA through the fallback rather than by declaring it, so the component does the work and this reverts in one commit. Posts that declare sign-up have their owncta.title/cta.descriptionignored, because that copy pitches the sign-up directly above the button. The blog RSS feed's end CTA mirrors the same rule.Copy promising a trial the page no longer offers is corrected next to each removed button.
Rebuilt on current
mainafter the Eleventy pages moved to Nuxt: the original edits are ported to their Nuxt pages, and/use-cases/remote-device-management/and the pricing hosting card, both newer than this PR, get the same treatment.One call for you:
/node-red/, the it-ot-middleware Cloud card and the pricing Cloud card now say Book a Demo where they said Try It Out; showing nothing there instead is a one-line change each.Related Issue(s)
None.
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