docs: Move HC article on SEO

nginx.conf

@@ -451,7 +451,7 @@ server {
     rewrite ^/academy/apify-platform/get-most-of-actors/actor-readme$ /actors/publishing/actor-readme permanent;
     rewrite ^/academy/apify-platform/get-most-of-actors/monetizing-your-actor$ /platform/actors/publishing/monetize permanent;
     rewrite ^/academy/apify-platform/get-most-of-actors/naming-your-actor$ /academy/actor-marketing-playbook/actor-basics/name-your-actor permanent;
-    rewrite ^/academy/apify-platform/get-most-of-actors/seo-and-promotion$ /academy/actor-marketing-playbook/promote-your-actor/seo permanent;
+    rewrite ^/academy/apify-platform/get-most-of-actors/seo-and-promotion$ /actors/promote/seo permanent;
     rewrite ^/academy/apify-platform/getting-started/actors$ /academy/getting-started/actors permanent;
     rewrite ^/academy/apify-platform/getting-started/apify-api$ /academy/getting-started/apify-api permanent;
     rewrite ^/academy/apify-platform/getting-started/apify-client$ /academy/getting-started/apify-client permanent;
@@ -813,6 +813,9 @@ server {
     # Monetization overview moved from the Academy to Monetize section
     rewrite ^/academy/actor-marketing-playbook/store-basics/how-actor-monetization-works$ /actors/publishing/monetize permanent;
 
+    # SEO guide moved from the Academy to Promote section
+    rewrite ^/academy/actor-marketing-playbook/promote-your-actor/seo$ /actors/promote/seo permanent;
+
     # Misc
     rewrite ^/platform/integrations/llama$ /platform/integrations/llama-index permanent;
     # HubSpot marketplace publishing requires the capitalized path; redirect to canonical lowercase page

sources/academy/build-and-publish/apify-store-basics/actor_description_seo_description.md

@@ -50,7 +50,7 @@ _SEO description (and SEO name)_ is targeting a “cold” potential user who kn
 
 _Description (and name)_ is targeting a “warm” potential user who is already curious about your tool. They have clicked on the tool's page and have a few seconds to understand how complex the tool is and what it can do for them. Here you can forget SEO optimization and speak directly to the user. The regular description also has a longer character limit, which means you can expand on your Actor’s features.
 
-Learn more about search intent here: [SEO](/academy/actor-marketing-playbook/promote-your-actor/seo)
+Learn more about search intent here: [SEO](/actors/promote/seo)
 
 ## Where can Actor descriptions be set?
 

sources/academy/build-and-publish/apify-store-basics/importance_of_actor_url.md

@@ -38,7 +38,7 @@ The easiest way is to make sure the Actor name and the technical name match. As
 
 The name should reflect not only what Actor does (or what website it targets), but also what words people use when they search for it. This is why it's also important to do SEO research to see which keywords work best for the topic. Ideally, the URL should include a keyword that has low complexity (low competition) but high traffic (high demand).
 
-Learn more about SEO research and the best tools for it here: [SEO](/academy/actor-marketing-playbook/promote-your-actor/seo)
+Learn more about SEO research and the best tools for it here: [SEO](/actors/promote/seo)
 
 ### Inspiration in Apify Store
 

sources/academy/webscraping/scraping_with_ai/05_before_publishing.md

@@ -172,7 +172,7 @@ A useful, reliable Actor can still sit quietly on Apify Store while nobody notic
 - [Record a short demo](/academy/actor-marketing-playbook/promote-your-actor/video-tutorials) that follows one run from input to useful results. It doesn't have to be fancy or polished. Even a rough screencast with some free background music will do. It probably won't rack up huge numbers on YouTube, but you can add it to your README and share it wherever your users hang out.
 - Pick one or two places where people already discuss the problem your Actor solves. Answer questions, show how the Actor helps, and listen to the feedback. That's more useful than dropping the same promotional post everywhere.
 
-Marketing can go much further than this, but that's a course of its own. When you're ready for more, continue with the [marketing checklist](/academy/actor-marketing-playbook/promote-your-actor/checklist) and the guide to [making your Actor easier to find through search](/academy/actor-marketing-playbook/promote-your-actor/seo).
+Marketing can go much further than this, but that's a course of its own. When you're ready for more, continue with the [marketing checklist](/academy/actor-marketing-playbook/promote-your-actor/checklist) and the guide to [making your Actor easier to find through search](/actors/promote/seo).
 
 ## Wrapping up
 

sources/platform/actors/monetizing/index.mdx

@@ -79,16 +79,3 @@ The analytics dashboard allows you to select specific Actors and view key metric
 - Shared debug runs from users
 
 All metrics can be exported as JSON for custom analysis and reporting.
-
-## Promote your Actor
-
-Create search-engine-optimized descriptions and README files to improve search engine visibility. Share your Actor on multiple channels:
-
-- Post on Reddit, Quora, and social media platforms
-- Create tutorial videos demonstrating key features
-- Publish articles about your Actor on relevant websites
-- Consider creating a product showcase on platforms like Product Hunt
-
-Remember to tag Apify in your social media posts for additional exposure. Effective promotion can significantly impact your Actor's success, differentiating between those with many paid users and those with few to none.
-
-Learn more about promoting your Actor with  [Apify's marketing checklist](/academy/actor-marketing-playbook/promote-your-actor/checklist).

sources/platform/actors/promoting/index.mdx

@@ -0,0 +1,20 @@
+---
+title: Promote Actors
+description: Learn how to promote your Actors in Apify Store. Make your Actor easier to find and trust, build credibility with users, and reach new audiences outside the platform.
+slug: /actors/promote
+sidebar_position: 5
+sidebar_label: Promote
+---
+
+Publishing your Actor puts it in Apify Store, but that alone doesn't bring users. Promotion is how people find your Actor, understand what it does, and trust it enough to run it. It often decides whether an Actor gets paying users.
+
+Create search-engine-optimized descriptions and README files to improve search engine visibility. Share your Actor on multiple channels:
+
+- Post on Reddit, Quora, and social media platforms.
+- Create tutorial videos demonstrating key features.
+- Publish articles about your Actor on relevant websites.
+- Consider creating a product showcase on platforms like Product Hunt.
+
+Remember to tag Apify in your social media posts for additional exposure. Effective promotion can impact your Actor's success and make it more visible to potential users.
+
+Learn more about promoting your Actor with [Apify's marketing checklist](/academy/actor-marketing-playbook/promote-your-actor/checklist).