Knowledge Panel Playbook

The exact playbook I used to give myself a Google Knowledge Panel — no PR firm, no Wikipedia article, no $5k SEO consultant.

Proof: my own panel went live ~10 weeks after I started. Story + screenshots: https://benobi.one/panel.html.

Do not create a Wikidata person/book cluster as an SEO step. Ours (Q139266967) was deleted 2026-06-29 after an RfD for notability + advertising, citing this playbook. Recreating it gets the same RfD.

This repo packages the playbook three ways:

Use this if you're...	File
A Claude Code user	SKILL.md — install as a skill
Using Claude or ChatGPT in a browser	PROMPT.md — paste and go
Hand-writing your own setup	templates/ — copy/paste starter files

The full long-form guide (sections 1–13, with the real-world execution log) lives at https://benobi.one/posts/google-knowledge-panel-guide/.

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What you get

A Google Knowledge Panel — the card with your photo and bio that appears on the right side of search results when someone Googles your name.

Most people assume you need a Wikipedia article or PR-firm budget. You don't. You need:

1. JSON-LD Person schema on your homepage
2. A real headshot Google can fetch (schema.org/image on your site; Commons is optional)
3. Cross-platform bio consistency (LinkedIn / X / Crunchbase / Amazon Author all match)
4. Independent press that names you
5. Patience (~5 weeks from a stable image + schema → panel materializes)

Skip Wikidata. Skip org Q-items. Skip LLM-drafted Wikipedia articles.

How to use the skill

In Claude Code:

# Clone the repo
git clone https://github.com/bensig/knowledge-panel-playbook ~/.claude/skills/knowledge-panel-playbook

# Then in any Claude Code session:
# "use the knowledge-panel-playbook skill"

The skill will:

1. Ask you for your identity (name, occupation, city, notable works, press URLs)
2. Generate JSON-LD schema customized for you
3. Generate llms.txt and robots.txt
4. Print a cross-platform consistency checklist
5. Tell you not to create a Wikidata item for ranking

How to use the prompt

Copy PROMPT.md into Claude / ChatGPT / Gemini. Fill in the bracketed sections. The model walks you through the same steps.

License

CC0. Do whatever — fork, modify, sell, claim as yours. The playbook works; that's the only thing that matters.

Credits

Built by Ben Sigman. If this gave you a Knowledge Panel — say hi on X.