Avenlight

Avenlight helps marketing, web, and product teams understand how people move through a website or product—and identify pages associated with stronger conversion.

Visit Avenlight · Try demo

What you can do

• Path Exploration: Discover recurring journeys before or after an important page, then compare patterns by source channel or conversion outcome.
• Page Influence: Compare conversion rates for sessions that visited a selected page with sessions that did not, and see how their journeys differ.

Avenlight turns session data into readable path patterns, Sankey visualizations, and conversion comparisons so teams can move from behavioral data to actionable questions faster.

Start here

• Read the introduction
• Explore recurring paths
• Evaluate page influence
• Review core concepts

You need access to an Avenlight workspace populated with session data. Contact Avenlight to get started.

Avenlight describes observed behavior and associations. Its analyses do not establish causation.