• 🔧 I build creator-partnership operations as a library of AI skills & agents — six systems that run as one loop: sourcing, vetting, outreach, negotiation, content, and measurement.
• 🤖 They ship as versioned skills the whole team runs from their own terminal — CI-enforced and self-updating, so it's shared doctrine, not tribal knowledge.
• 📈 Twelve years across GTM & partnerships — from first sales hire to CCO to defining the influencer-marketing-engineer role itself.
• 🧪 I let data decide what to scale and what to stop, and build the measurement that keeps the systems honest.
• 💬 Ask me about creator operations, agent systems, GTM, and building leverage that makes a team faster, not smaller.

Data & Analytics

CRM · Ops · Growth

Build & AI

I write and speak about the shift to influencer marketing engineering — building creator operations as systems, and running GTM like a product team.

• 📝 From Influencer Marketing Manager to Influencer Marketing Engineer — a profile of the role this work defined
• 📬 My Substack →
• 🎙️ Talks: Founder's Guide to the First Sales Hire · Building a reference client base at Pleo · Lead-gen through personal branding on LinkedIn

Danish & Dutch, raised on Sint Maarten, based in Berlin 🌴 · standing backflip (retired, mostly) · ex Harry-Potter tour guide · runs a HYROX crew · ENTP-A.