No ads on the homepage; low-profile text-link ads elsewhere

apps/site/app/_components/ad-unit.tsx

@@ -4,7 +4,8 @@ import { useEffect, useRef } from "react";
 import { usePathname } from "next/navigation";
 
 /**
- * One CrawlProof ad unit, at the top of the main content on public pages.
+ * One low-profile CrawlProof text-link ad, at the top of the main content on
+ * public pages. The homepage carries no ad.
  * Manage the slot at https://crawlproof.com/ads/slots
  */
 const AD_SLOT = "5500e925-8ab1-4dd9-b89d-eaafa3554f68";
@@ -23,9 +24,6 @@ const EXCLUDED_PREFIXES = [
   "/play",
 ];
 
-/** 728x90 needs the full row; anything narrower gets the 300x250 rectangle. */
-const LEADERBOARD_QUERY = "(min-width: 768px)";
-
 const SCAN_RETRY_MS = 200;
 const SCAN_MAX_TRIES = 25;
 
@@ -36,6 +34,7 @@ declare global {
 }
 
 function isExcluded(pathname: string): boolean {
+  if (pathname === "/") return true;
   return EXCLUDED_PREFIXES.some((p) => pathname === p || pathname.startsWith(`${p}/`));
 }
 
@@ -54,11 +53,9 @@ function AdSlot() {
     const el = ref.current;
     if (!el) return;
     // The server renders the element without data-slot, so ad.js's own
-    // DOMContentLoaded pass skips it; the format is chosen here from the real
-    // viewport and the unit fills exactly once.
-    el.dataset.format = window.matchMedia(LEADERBOARD_QUERY).matches
-      ? "banner_728x90"
-      : "banner_300x250";
+    // DOMContentLoaded pass skips it; the unit fills exactly once, as a thin
+    // fluid text link.
+    el.dataset.format = "text_link";
     el.dataset.slot = AD_SLOT;
 
     // ad.js scans once at DOMContentLoaded and may not have loaded yet, so

apps/site/app/globals.css

@@ -1731,8 +1731,7 @@ a {
 /*
  * CrawlProof ad unit: zero height until ad.js starts a fill (it sets
  * data-cp-filled, and removes it again on an empty response), so an unsold or
- * blocked slot leaves no hole. The reserved height is the format plus the
- * "Advertisement" caption ad.js draws above banners.
+ * blocked slot leaves no hole. The unit is a thin text_link line.
  */
 .cp-ad {
   display: flex;
@@ -1745,13 +1744,5 @@ a {
 
 .cp-ad[data-cp-filled] {
   height: auto;
-  margin: 2rem 0;
-}
-
-.cp-ad[data-cp-filled][data-format="banner_728x90"] {
-  min-height: 106px;
-}
-
-.cp-ad[data-cp-filled][data-format="banner_300x250"] {
-  min-height: 266px;
+  margin: 10px 0;
 }

apps/site/app/layout.tsx

@@ -146,10 +146,11 @@ export default function RootLayout({ children }: { children: React.ReactNode })
           </nav>
           {/* Required fiction disclaimer (PRD §32), with the photosensitivity notice. */}
           <p className="disclaimer">
-            NIGHTCELL 7 is a fictional work set in an invented near-future crisis. Its organizations,
-            facilities, operations, and characters are fictional. The game does not depict or endorse
-            any real government, military operation, political movement, or current event. It contains
-            flashing lights and can be played with flash reduction enabled.
+            NIGHTCELL 7 is a fictional work set in an invented near-future crisis. Its
+            organizations, facilities, operations, and characters are fictional. The game does not
+            depict or endorse any real government, military operation, political movement, or
+            current event. It contains flashing lights and can be played with flash reduction
+            enabled.
           </p>
           <p className="footer__badges">
             <a href="https://built.indie.pit.world/p/nightcell-7?ref=badge">