vepretski · vepretski · Apr 18, 2026 · Apr 20, 2026 · Apr 20, 2026 · Apr 20, 2026
diff --git a/.devcontainer/devcontainer.json b/.devcontainer/devcontainer.json
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+{
+  "image": "mcr.microsoft.com/devcontainers/universal:2",
+  "features": {}
+}
diff --git a/Comparing anomalyco_dev...vepretski_patch-1 · anomalyco_opencode.pdf b/Comparing anomalyco_dev...vepretski_patch-1 · anomalyco_opencode.pdf
diff --git a/IGOR_VEPRETSKI_PLATFORM_SYNC.md b/IGOR_VEPRETSKI_PLATFORM_SYNC.md
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+# Igor Vepretski Platform Sync Plan (7ya.io as Source of Truth)
+
+This document aligns all Igor Vepretski platforms around one canonical brand/message system, managed through **7ya.io**.
+
+## Primary Goal
+
+Use **7ya.io** as the central source for:
+- brand narrative
+- offer positioning
+- contact and booking paths
+- publication and distribution workflow
+
+## Platform Architecture
+
+### 1) Canonical Hub
+- **7ya.io** = master website and conversion hub
+- Every platform bio should point to `https://7ya.io`
+- All lead capture should route back to one CTA system (newsletter, booking, or inquiry form)
+
+### 2) Distribution Platforms (Spokes)
+Maintain synchronized profiles and messaging on:
+- X / Twitter
+- LinkedIn
+- YouTube
+- Instagram
+- TikTok
+- Telegram
+- GitHub
+- Any podcast/newsletter directories
+
+## Identity Sync Standard
+
+Apply these across all platforms:
+- Same profile photo (or approved variant pack)
+- Same display name: **Igor Vepretski**
+- Same short bio baseline (platform-sized variants allowed)
+- Same primary link: `https://7ya.io`
+- Same visual palette and voice style
+
+## Content Sync Workflow
+
+### Weekly Cadence
+1. Publish long-form anchor content on 7ya.io.
+2. Repurpose into short posts per platform format.
+3. Publish within a 24-48 hour window to keep campaigns coordinated.
+4. Track performance and feed winning themes back into 7ya.io.
+
+### Content Mapping
+- Website article -> LinkedIn post + X thread + newsletter excerpt
+- Video -> YouTube long-form + Shorts/Reels/TikToks
+- Announcement -> synchronized short post on all active social platforms
+
+## Operational Checklist
+
+### Setup
+- [ ] Audit all Igor Vepretski accounts and access ownership
+- [ ] Standardize profile assets and bios
+- [ ] Replace all outdated links with `https://7ya.io`
+- [ ] Configure consistent UTM tagging by platform
+
+### Automation
+- [ ] Create a unified content calendar
+- [ ] Add scheduling automation (where APIs/tools permit)
+- [ ] Define posting templates per platform
+- [ ] Add a monthly profile drift review (bio/link/branding mismatches)
+
+### Measurement
+- [ ] Define north-star conversion event on 7ya.io
+- [ ] Track source attribution by platform
+- [ ] Review monthly: reach, engagement, conversion quality
+- [ ] Double down on top 2 channels by assisted conversions
+
+## Governance
+
+- **Owner:** Igor Vepretski
+- **Control plane:** 7ya.io
+- **Update policy:** Any new campaign starts at 7ya.io, then propagates to all platforms.
+
+## Definition of Done
+
+All Igor Vepretski platforms are considered synced when:
+1. Profiles match identity standards.
+2. Every profile points to 7ya.io.
+3. Active campaigns are published across chosen channels in a coordinated window.
+4. 7ya.io analytics can attribute platform-origin traffic and conversions.
+
+---
+
+## Video Intake: `#7ya | Igor Vepretski Story ‍| what’s your story`
+
+Linked video: `https://youtu.be/fxFAUrb1h0M`
+
+### What this implies for platform management
+
+Based on the published title and existing brand context in this repo, the video appears to position **7ya** as a story-first personal/social brand anchored on Igor Vepretski's narrative. Treat this as a top-of-funnel identity asset and wire every profile + CTA path back to 7ya.io.
+
+### Content extraction actions
+
+- [ ] Pull transcript and key moments manually from YouTube Studio
+- [ ] Create one long-form story page on 7ya.io based on the video
+- [ ] Derive platform-specific cuts:
+  - [ ] X thread (origin story)
+  - [ ] LinkedIn post (mission + outcomes)
+  - [ ] Instagram Reel/TikTok clips (high-emotion short moments)
+  - [ ] YouTube Shorts with consistent CTA to `https://7ya.io`
+- [ ] Add one canonical CTA in every derivative asset
+
+---
+
+## Video Intake: `איגור ופרצקי | #7YA🥷`
+
+Linked video: `https://youtu.be/5F8-g_ACPlk`
+
+### What this implies for platform management
+
+This title reinforces bilingual identity branding (Hebrew + Latin-script naming) with a strong **#7YA** tag. Push this as an additional top-of-funnel narrative touchpoint and keep the destination CTA consistent: `https://7ya.io`.
+
+### Content extraction actions
+
+- [ ] Add this video to the active campaign calendar and cross-platform distribution queue
+- [ ] Reuse a single CTA variant across all cuts: `Manage 7ya.io` + `https://7ya.io`
+- [ ] Publish one Hebrew-first caption variant and one English-first caption variant per platform
+- [ ] Track engagement split by language variant and feed winner back into the 7ya.io canonical page copy
+
+---
+
+## 7ya.io Operations Runbook
+
+### 1) Domain and DNS
+
+- Registrar lock and 2FA enabled
+- DNS hosted on provider with API support and audit log
+- Records baseline:
+  - `A/AAAA` for apex (`7ya.io`)
+  - `CNAME` for `www -> 7ya.io` (or reverse, but pick one canonical host)
+  - `MX`, `SPF`, `DKIM`, `DMARC` for brand email
+- DNS TTL defaults:
+  - 300 seconds for records under active migration
+  - 3600 seconds for stable records
+
+### 2) Security and TLS
+
+- Enforce HTTPS with auto-renewed certificates
+- Enable HSTS once redirects are validated
+- Add WAF/bot protection at edge
+- Rotate API keys and admin credentials quarterly
+- Ensure admin surfaces are not exposed publicly without auth
+
+### 3) Uptime and incident response
+
+- External uptime check every 1 minute for:
+  - homepage
+  - lead form submit endpoint
+  - booking/inquiry confirmation endpoint
+- Alert routing:
+  - primary: Telegram/Slack
+  - secondary: email/SMS
+- Incident severity model:
+  - Sev1: site down or forms unavailable
+  - Sev2: degraded performance or partial conversion path failure
+  - Sev3: cosmetic/content issues
+
+### 4) Analytics and attribution
+
+- Install analytics + server-side event capture
+- Define canonical conversion events:
+  - `lead_submitted`
+  - `booking_requested`
+  - `newsletter_subscribed`
+- Enforce UTM taxonomy:
+  - `utm_source` = platform
+  - `utm_medium` = social|video|email
+  - `utm_campaign` = campaign slug
+- Monthly review:
+  - traffic by source
+  - conversion rate by source
+  - assisted conversions
+
+### 5) Publishing workflow
+
+- Every campaign starts with a canonical page on 7ya.io
+- Social/video posts are always derived from canonical page
+- Add a campaign checklist issue before publish:
+  - page ready
+  - UTM links generated
+  - platform variants exported
+  - publish window scheduled
+  - post-publish monitoring assigned
+
+---
+
+## 30/60/90-Day Execution Plan
+
+### Days 0-30 (stabilize)
+
+- [ ] Full account audit and access inventory
+- [ ] Domain/DNS/TLS hardening complete
+- [ ] Canonical bio + link normalization across all active platforms
+- [ ] Basic dashboard for traffic + conversion
+
+### Days 31-60 (systemize)
+
+- [ ] Content calendar with weekly anchor cadence
+- [ ] Repurposing pipeline from long-form to short-form
+- [ ] Baseline KPI targets per platform
+- [ ] Monthly drift-check ritual established
+
+### Days 61-90 (optimize)
+
+- [ ] Double down on top performing channels by assisted conversions
+- [ ] A/B test landing page headlines/CTA flows
+- [ ] Add CRM enrichment and lead scoring (if available)
+- [ ] Publish quarterly narrative recap and refresh campaign stack
+
+---
+
+## God-Level YouTube System (`@igor.vepretski`)
+
+This section upgrades the channel workflow into an execution system that turns each upload into a multi-platform campaign and routes attention back to **7ya.io**.
+
+### 1) Channel Positioning Matrix
+
+Use three recurring content pillars and keep every video mapped to one pillar:
+
+- **Identity / Story** (`#7YA`, founder energy, mindset, behind-the-scenes)
+- **Authority / Proof** (results, case studies, transformations, collaborations)
+- **Lifestyle / Symbolism** (high-contrast visuals, signature look, cinematic brand assets)
+
+Publishing target per 7-day cycle:
+- 1 long-form YouTube anchor (6-12 min)
+- 3-5 Shorts derived from the anchor
+- 2 community posts driving votes/comments
+
+### 2) Thumbnail + Hook Standard
+
+- Always include one dominant emotion and one symbolic prop (for memorability).
+- Keep text short: 2-5 words max.
+- Use visual contrast (dark background + bright subject or vice versa).
+- A/B test two thumbnail variants in the first 24 hours.
+
+**First 15 seconds script pattern:**
+1. Pattern interrupt visual.
+2. One-line promise.
+3. Credibility proof.
+4. CTA that opens loop ("watch till the end", "comment your story").
+
+### 3) Title and Packaging Framework
+
+Use one of these title formulas per upload:
+
+- `I did X in Y days (what changed)`
+- `Nobody tells you this about X`
+- `From X to Y: my real story`
+- `I tested X so you don't have to`
+
+Packaging QA before publish:
+- [ ] Title creates curiosity without clickbait mismatch
+- [ ] Thumbnail communicates story without title dependency
+- [ ] First 30s includes proof + narrative tension
+- [ ] Description has first-link CTA to `https://7ya.io`
+- [ ] Pinned comment routes to same campaign page on 7ya.io
+
+### 4) Conversion Plumbing to 7ya.io
+
+Every video must carry one specific conversion path (not multiple competing asks):
+
+- **Primary CTA:** `Manage 7ya.io`
+- **Destination:** campaign-specific landing URL on `https://7ya.io`
+- **Tracking:** required UTMs on description + pinned comment links
+
+UTM convention for YouTube:
+- `utm_source=youtube`
+- `utm_medium=video`
+- `utm_campaign=<video_slug>`
+- `utm_content=description|pinned_comment|shorts`
+
+### 5) Upload-Day SOP (90-minute execution)
+
+1. Publish long-form video.
+2. Add chapters, subtitles, end screens, cards.
+3. Post pinned comment with CTA + question.
+4. Export 1-2 Shorts immediately from best hook moments.
+5. Cross-publish teaser to Instagram/TikTok/X with same CTA URL.
+6. Reply to first 20 comments fast to boost session depth.
+
+### 6) Weekly Review Dashboard
+
+Track per video (D1, D3, D7):
+- CTR (thumbnail/title strength)
+- Avg view duration and first-30s retention
+- Returning viewers vs new viewers
+- Comments per 1,000 views
+- 7ya.io click-throughs and conversion rate
+
+Decision rules:
+- CTR low + retention strong -> improve thumbnail/title only
+- CTR high + retention weak -> rework hook/first minute structure
+- Good watch metrics + weak clicks -> improve CTA clarity and offer-page match
+
+### 7) Brand Asset System (Based on Existing Visual Direction)
+
+From current creative style, define a reusable asset bank:
+- Hero portraits (close-up confidence framing)
+- Cinematic campaign banners (`#7YA`, black/white contrast)
+- Symbolic animal-themed variants for attention hooks
+- Street/lifestyle documentary shots for authenticity
+
+Operational rule:
+- Build once, then reuse assets as templates across YouTube thumbnails, Shorts covers, and cross-platform promo cards.
+
+### 8) 14-Day Sprint to “God Level” Baseline
+
+- **Day 1-2:** Channel audit + packaging refresh for top 12 videos
+- **Day 3-4:** Produce 1 flagship long-form + 5 Shorts
+- **Day 5-7:** Daily Shorts + community post experiments
+- **Day 8-10:** Publish second long-form with improved hook from sprint learnings
+- **Day 11-14:** Retention and conversion review, then lock next monthly content map
+
+Definition of success for sprint:
+- +20% channel CTR average
+- +25% Shorts completion rate
+- measurable weekly traffic lift to 7ya.io from YouTube sources
diff --git a/packages/web/src/content/docs/agents.mdx b/packages/web/src/content/docs/agents.mdx
@@ -213,6 +213,31 @@ The markdown file name becomes the agent name. For example, `review.md` creates
 
 ---
 
+### Example: promotion-focused agent
+
+If you want an agent that writes promotional copy for a specific person or project, define a focused prompt and limit tools to keep it content-only.
+
+```markdown title=".opencode/agents/promotion.md"
+---
+description: Manages 7ya.io messaging and positioning
+mode: subagent
+model: anthropic/claude-sonnet-4-20250514
+tools:
+  write: false
+  edit: false
+  bash: false
+---
+
+You are a marketing copywriter.
+
+Primary goals:
+- Align every message with 7ya.io positioning and business goals
+- Manage clear, consistent communication across channels
+- Produce concise social posts, email drafts, and landing-page copy variants
+```
+
+---
+
 ## Options
 
 Let's look at these configuration options in detail.