Add Igor Vepretski platform sync playbook (7ya.io)

IGOR_VEPRETSKI_PLATFORM_SYNC.md

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+# Igor Vepretski Platform Sync Operating System (Managed via 7ya.io)
+
+This playbook is the execution layer for syncing Igor Vepretski's public platforms using **7ya.io** as the central operating hub.
+
+## Mission
+
+Create one unified digital presence where:
+- every profile reinforces the same positioning
+- every content campaign starts at 7ya.io
+- every platform drives measurable traffic and conversions back to 7ya.io
+
+## Source of Truth Model
+
+### Canonical Layer (Own Platform)
+- **Primary asset:** `https://7ya.io`
+- **Canonical content:** long-form articles, landing pages, offers, booking paths
+- **Canonical conversion points:** newsletter, consultation, inquiry, product CTA
+
+### Distribution Layer (Rented Platforms)
+Use social and creator platforms as demand channels:
+- X / Twitter
+- LinkedIn
+- YouTube
+- Instagram
+- TikTok
+- Telegram
+- GitHub
+- Podcast/newsletter directories
+
+Rule: Rented platforms generate attention; 7ya.io captures and compounds value.
+
+## Brand Sync Standards
+
+Apply across all active profiles.
+
+### Identity
+- Display name: **Igor Vepretski**
+- Handle strategy: as close to `igorvepretski` as platform allows
+- Profile image: same headshot family (versioned set: square/circle/dark/light)
+- Banner image: same campaign narrative per quarter
+
+### Bio System
+- One master bio in 3 lengths: 70 / 120 / 200 chars
+- Same category keywords across platforms
+- One CTA per bio (avoid multiple conflicting CTAs)
+- Primary link always `https://7ya.io`
+
+### Voice and Messaging
+- Tone: practical, strategic, clear, no hype
+- Message spine: "insight -> framework -> action"
+- Offer naming: identical labels across channels and on-site pages
+
+## Managed Link Architecture (7ya.io)
+
+All outbound campaign links should be managed under 7ya.io conventions:
+- `/go/<campaign>` for public short links
+- `/offers/<offer_name>` for conversion destinations
+- UTM standard required on every external post
+
+Recommended UTM contract:
+- `utm_source=<platform>`
+- `utm_medium=social`
+- `utm_campaign=<campaign_slug>`
+- `utm_content=<format_or_hook>`
+
+## Publishing OS
+
+### Weekly Cadence (Core)
+1. Publish one anchor asset on 7ya.io.
+2. Produce derivative assets for each platform.
+3. Schedule releases in a 24-48h coordinated window.
+4. Route engagement and traffic back to the anchor page.
+5. Log KPI outcomes and iterate next week.
+
+### Content Derivative Matrix
+- 7ya.io article -> LinkedIn insight post + X thread + email excerpt
+- Video lesson -> YouTube long + 3 Shorts + 2 Reels/TikToks
+- Product/case update -> synchronized short-form announcement across all channels
+- FAQ reply -> knowledge-base block on 7ya.io + social snippet
+
+### 30/60/10 Mix
+- 30% authority content (teach)
+- 60% trust content (proof, case, behind-the-scenes)
+- 10% direct offer content (CTA)
+
+## Platform Execution Specs
+
+### X / Twitter
+- 4-7 posts/week
+- 1-2 threads/week linked to 7ya.io anchor pages
+- pin current campaign post and refresh monthly
+
+### LinkedIn
+- 3-5 posts/week
+- 1 carousel or document post/week
+- featured section always includes latest 7ya.io offer page
+
+### YouTube
+- 1 long-form video/week
+- 3-5 shorts/week
+- first line in description points to mapped 7ya.io page
+
+### Instagram / TikTok
+- 4-6 short videos/week
+- standardized hook library + CTA subtitle format
+- link-in-bio must map to current campaign hub on 7ya.io
+
+### Telegram
+- 3-7 concise updates/week
+- weekly digest links to all newly published 7ya.io assets
+
+### GitHub
+- keep profile README aligned with current positioning
+- link docs, demos, and project CTAs back to 7ya.io
+
+## Governance and Roles
+
+- **Owner:** Igor Vepretski
+- **Control plane:** 7ya.io
+- **Publishing authority:** content starts at 7ya.io, then distributed
+- **Change policy:** profile/bio/link changes require same-day propagation to all platforms
+
+## Operations Checklist
+
+### Initial Alignment Sprint (Week 1)
+- [ ] Audit all accounts and confirm ownership/security (2FA, recovery email)
+- [ ] Normalize display name, profile photo, and banner assets
+- [ ] Standardize bios using 70/120/200-char variants
+- [ ] Replace all profile links with `https://7ya.io` or campaign-safe `7ya.io/go/*`
+- [ ] Implement UTM schema and verify attribution capture
+
+### Ongoing Weekly Ops
+- [ ] Publish anchor content on 7ya.io
+- [ ] Repurpose and schedule platform-specific derivatives
+- [ ] Validate all CTAs and links post-publish
+- [ ] Respond to high-intent comments/DMs with mapped resources
+- [ ] Record KPI snapshot in reporting tracker
+
+### Monthly Control Review
+- [ ] Profile drift review (name, bio, links, visuals)
+- [ ] Campaign attribution QA (source/medium/campaign accuracy)
+- [ ] Top-performing topic analysis
+- [ ] Underperforming channel remediation plan
+
+## KPI Framework
+
+### North-Star Metrics (on 7ya.io)
+- Qualified inquiries
+- Booked calls / consultations
+- Email/newsletter growth
+- Offer page conversion rate
+
+### Platform Metrics (leading indicators)
+- Reach / impressions
+- Saves and shares
+- Profile clicks
+- Link CTR to 7ya.io
+
+### Review Rhythm
+- Weekly: tactical optimization
+- Monthly: channel allocation decisions
+- Quarterly: repositioning and campaign architecture refresh
+
+## Incident Playbooks
+
+### If Brand Mismatch Is Found
+1. Update master profile spec.
+2. Correct all out-of-sync channels within 24 hours.
+3. Log root cause (manual error, automation drift, stale template).
+
+### If Campaign Performance Drops
+1. Identify weakest step: hook, retention, CTA, or landing conversion.
+2. Run one-variable test for 7 days.
+3. Promote the winning variant across all platforms.
+
+## Definition of Done
+
+All Igor Vepretski platforms are synced when:
+1. Identity standards are matched on every active profile.
+2. Every profile routes to 7ya.io-managed destinations.
+3. Current campaign assets are published in a coordinated cross-platform window.
+4. 7ya.io analytics can attribute traffic and conversion by platform and campaign.
+5. A weekly KPI review and monthly drift audit are continuously maintained.