I build analytics solutions that transform commercial, operational, and workforce data into clear KPIs, decision-ready insights, and executive reporting.
My background combines commercial and business experience with hands-on analytics across SQL, Python, Power BI, DAX, PostgreSQL, Data Modeling, ETL, Performance Analysis, Power Automate.
End-to-end commercial reporting workflow connecting actual sales performance and CRM pipeline visibility with management decision support.
Combines AdventureWorks sales data and Maven CRM opportunity data through Python extraction, transformation, validation, reporting-ready datasets, generated Excel outputs, and a Power BI report. A local Power Automate Desktop workflow supports report refresh/save and export distribution.
Focus: Python · SQL Server · AdventureWorks · Maven CRM · Excel · Power BI · Commercial Analytics · CRM Pipeline · Reporting Automation · Management Recommendations
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Business intelligence platform for analyzing the commercial funnel, sales performance, customer value, and revenue operations.
The project transforms simulated commercial data into decision-support analytics across lead generation, opportunity performance, sales effectiveness, customer value, and revenue intelligence.
Focus: Python · SQL · Power BI · Revenue Operations · Commercial Analytics · Funnel Analytics · KPI Development · Business Intelligence
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Reproducible end-to-end analytics workflow for transforming raw commercial data into trusted business insights.
The project demonstrates a structured analytics pipeline covering data preparation, validation, SQL analysis, and reusable outputs across revenue, customers, products, regions, segmentation, and cohort retention.
Focus: Python · Pandas · SQL · Data Validation · Revenue Analytics · Customer Analytics · Cohort Analysis · Data Visualization
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Power BI workforce intelligence solution integrating workforce planning, attrition risk, and talent acquisition analytics.
The project combines workforce capacity, projected demand, staffing gaps, retention risk, and recruitment performance into a unified decision-support framework.
Note: This portfolio project uses synthetically generated workforce data and does not represent results from an actual organization.
Focus: Power BI · DAX · Workforce Analytics · Workforce Planning · People Analytics · Forecasting · Talent Intelligence · Data Modeling
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Enterprise data platform architecture for ingesting, validating, warehousing, modeling, building semantic analytics and KPIs, and exposing revenue data for analytics.
The completed and published platform baseline demonstrates modular ETL orchestration, PostgreSQL warehousing, data quality controls, runtime monitoring, semantic analytics, and KPI development.
The project is paused beyond its completed v4.5.0 baseline, which remains the documented architectural reference.
Focus: Python · PostgreSQL · SQL · ETL · Data Warehousing · Data Quality · Semantic Layer · Analytics Engineering · Revenue Analytics
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Marketing analytics project focused on channel effectiveness, return on investment, forecasting, and budget allocation.
Focus: Python · SQL · Power BI · Marketing Analytics · Marketing Mix Modeling · ROI · Forecasting · Budget Optimization
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| Project | Focus | Tech |
|---|---|---|
| Customer Acquisition & Funnel Analytics | Conversion, cohort analysis, funnel leakage, and acquisition performance | Python · SQL · Power BI |
| Enterprise Data Quality Monitoring | Data validation, reporting integrity, and governance | Power Query · Excel |
Business Intelligence
Power BI · SQL · DAX · Power Query · Tableau · Excel
Data & Analytics Engineering
Python · Pandas · NumPy · PostgreSQL · SQL Server · ETL · Data Modeling · Data Validation
Analytics & Business Performance
Commercial Analytics · Revenue Analytics · Revenue Operations · Customer Analytics · Workforce Analytics · Operational Analytics · Forecasting
- 📊 Executive and operational intelligence solutions
- 💰 Revenue and commercial performance analytics
- 👥 Customer, cohort, funnel, and workforce analytics
- 📈 KPI frameworks and performance reporting
- 🗄️ SQL-based analytical solutions and data models
- ⚙️ Automated analytics and ETL workflows
- 🔍 Data quality and validation frameworks
- 🏗️ End-to-end analytics pipelines
Business Intelligence · Commercial Performance · Revenue Analytics · Revenue Operations · Customer Analytics · Operational Analytics · Workforce Planning · People Analytics · Performance Analytics · Executive Reporting
I'm interested in opportunities and conversations around Business Intelligence, Data Analytics, Commercial Analytics, Revenue Analytics, and Operational Performance.
📍 Ontario, Canada
